Starbucks is a cooler place to hang out with your friends than McDonald's is. You can beg your parents every time you get in the car, "can we go to McDonald's?" You can say after two weeks of complaining about camp food that all you want is McDonald's. But don't ever, don't even think about it, don't suggest to your friends that you go to McDonald's and just get a snack and hang out. That would be geeky. And it would make you a loser. You should suggest Starbucks.
Speaking for my generation, I see Starbucks as this generation's version of McDonald's. One on every corner, the same in every location all across the globe, cookie cutter ideas that pale in comparison to really good refreshments. And now that McDonald's has changed its image to take on a more 'coffee shop' like feel, the two franchises have become almost indistinguishable to me. If you sat me down in one of the establishments, I'd have to take a good look around and search for the 'signature' architectural features (like the red ovate lamps at Starbucks) in order to figure out where I was.
And just in case you think that this little lesson I learned would only be useful to a teenager, think again. Apparently adults who go to McDonald's instead of Starbucks, in the humble opinion of my daughter, are making a poor choice. Starbucks is definitely superior for this purpose.
My only question is, what was the ad campaign that Starbucks used to target teenagers?









